The OddFromYou Manifesto
odd from them.
The odd comes from you. The distance from them comes next.
The internet is not running out of ideas.
it is running out of difference.
Sameness is efficient.
the same grids. the same gradients. the same rounded promises. the same product wearing another product's clothes. it is also forgettable.
every worthwhile company contains an odd thing.
A conviction, contradiction or unfair advantage that could only have come from them. That is where we begin.
we find the thing that is yours.
Not decoration. Not fantasies engineering cannot ship. Not AI because the slide deck needs a sparkle. Language. Shape. Motion. Code. Intelligence.
odd enough to be remembered.
Clear enough to be used. Strong enough to survive contact with the world. The odd comes from you. The distance from them comes next.